JUMPSTART AUTOMOTIVE MEDIA

 
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BRANDING // LOGO DESIGN

In 2016, Jumpstart rebranded itself from Jumpstart Automotive Group to Jumpstart Automotive Media. The decision necessitated a redesign of the logo and identity system.


MARKET LANDSCAPE

Survey and review of competitor logos to inform creative team
of current state of identities in the marketplace.

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LOGO DEVELOPMENT

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THE SOLUTION

Final design resolves in a nod to the legacy of the original Jumpstart logo,
with a flexible and current approach.

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SYSTEM DEVELOPMENT

Defined logo styles, brand colors, and typography supporting the new logo identity system
for Jumpstart Automotive Media.

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