JUMPSTART AUTOMOTIVE MEDIA
BRANDING // LOGO DESIGN
In 2016, Jumpstart rebranded itself from Jumpstart Automotive Group to Jumpstart Automotive Media. The decision necessitated a redesign of the logo and identity system.
MARKET LANDSCAPE
Survey and review of competitor logos to inform creative team
of current state of identities in the marketplace.
LOGO DEVELOPMENT
THE SOLUTION
Final design resolves in a nod to the legacy of the original Jumpstart logo,
with a flexible and current approach.
SYSTEM DEVELOPMENT
Defined logo styles, brand colors, and typography supporting the new logo identity system
for Jumpstart Automotive Media.
