JUMPSTART AUTOMOTIVE MEDIA
BRANDING // LOGO DESIGN
In 2016, Jumpstart rebranded itself from Jumpstart Automotive Group to Jumpstart Automotive Media. The decision necessitated a redesign of the logo and identity system.
Survey and review of competitor logos to inform creative team
of current state of identities in the marketplace.
Final design resolves in a nod to the legacy of the original Jumpstart logo,
with a flexible and current approach.
Defined logo styles, brand colors, and typography supporting the new logo identity system
for Jumpstart Automotive Media.